Building the Application from Ground Zero
The product was kick started and was continuously developed throughout 2 years (mobile & web app). The User Experience design was primarily focussed and can be summarised in the following areas/steps:
Navigation
Defining the navigation system for the product. This includes a number of various user flows, such as - registration and login, upgrade search, checkout, account management and settings and many others.
Information Architecture
Building user-centric IA (Information Architecture) for the design structure and generating it into wireframes and sitemaps.
User Research & Testing
Carrying out various types and forms of user research based on the needs and stages of the product. Measuring product’s usability by conducting usability testing at various product stages.
UX Specifications
Writing UX specifications for flows, behaviours and functionalities. Reviewing acceptance, updating and modifying the user stories as the project evolves.
UI Review
Closely collaborating with UI designers by making sure that the user needs are not overlooked when defining the master guidelines for web and app presence and when developing the product further.
Quantitative Summary of UX Work
